De Novo Strategy is all about Building Smarter Banks. Here is our history and how we came to be.
The name De Novo Strategy arose from a discussion with a friend, and it seemed to stick. De Novo is Latin for "anew," and strategy means "a plan, method or series of maneuvers for obtaining a specific goal or result." This friend and I talked about how in every strategy there are opportunities, choices, suggestions, etc. Then the topic turned to what type of logo could suggest "anew plan or method or series of maneuvers for obtaining a specific goal or result?" Ideally, our logo would be easy to identify, with simple, clean, features, etc., all the things a good logo should have. It was a very interesting discussion/brainstorming session.
It then occurred to me that when people have ideas, especially big and difficult ideas (like opening a bank for example), they usually want their ideas to be validated; they want to be told, "YES, you can accomplish that goal." Perhaps it will take some maneuvering, decision-making, suggestions, and a solid plan, but the goal is achievable-that is, the bank can be opened. So why not develop a mark or symbol that says Yes, similar to the exclamation point or question mark. That is how the idea of the YestionTM Mark was developed. It is simply a "Y" with a dot under it. The dot represents each of us on the path of life, and the "Y" represents the choices we face on a daily basis. It is as simple as that. Hopefully we make the choices that lead us to the success we desire, not only financial success, but success in life. But we define our desired specific goals or results.