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Why Branding?

Posted by Wendell Brock on Wed, Mar 12, 2008

By John Fronza 

If you do not have a branding consultant, you are the consultant.

You need to spend your time on raising capital and producing revenue; not designing a logo, writing copy, formatting brochures, and placing ads, or any of the many details required for a successful branding campaign.

We can handle everything from helping you name your bank and design your logo to designing your website and public relations. In the grand scheme of things you will have more time, raise your capital faster, and earn more.

Why do you need a branding campaign? How is the investment justified?

Your logo and marketing materials will be seen and have an impact on not only your Officers, Directors, Executives, and employees, but on your customers, potential customers, competitors, and the general public.

They represent you and your organization - your products and services as well as your professionalism, integrity, and ethics.

The image you develop now will be used throughout the life of your business and determine your business's level of success. If your image is one of a solid, stable company that delivers what it promises, you are more likely to be successful.

What do you think of when you see this logo?

Nike, of course. An established, reliable company that has used the same logo for many years.

This is what you want to accomplish - a sound identity.

Branding is an investment with a high rate of return. What can you expect your return on investment (ROI) to be?

Let's say that you would typically expect to spend six months raising the capital for your bank without any marketing materials or branding. During these six months your bank is not producing any revenue, you are still waiting to open your doors to customers, and each month that passes costs you $50,000. It has been proven that with the right materials, branding, and a proven process the capital raising time is shortened by fifty-percent. So, you have already saved $150,000.

Moving forward, your bank will be instantly recognizable to customers and potential customers resulting in more deposits and faster growth. You stand out amongst all of the other community banks. Why? Because customers and the general public instantly recognize your professional image which is consistent in every way relating to your bank.

Fronza Design's successfully proven program for de novo banks is a small investment to expedite the capital raising process, brand your bank, and ensure success.

Let us show you how to save time, money, and help you achieve your goal.

If you are in search of a $10,000 investor, you need to look like a $10,000 opportunity.

Fronza Design, LLC
125 Timber Oak Cove
Lawrenceville, GA 30043

Topics: De Novo Bank, Marketing, Bank Branding

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